The headline pretty much summarizes Valerie Ross's post at Discover Magazine's Discoblog about a newly-developed condom by the Durex corporation that's impregnated with an erection-enhancing gel.

They're further through the testing and acceptance process in Europe than in the U.S. but assuming they demonstrate that the condoms are safe and effective (or at least safe!) for both the condom wearer and his partner(s) the manufacturers hope to be able to sell them over the counter.

I think her headline reinforces the notion that a) only men dislike condoms and that b) we have to be coaxed into wearing them, but it certainly might give men who've been reluctant to use them a little more incentive.  It might be a confidence boost for the not small subset of men who experience wilting when foreplay's interrupted to put on a condom.