cherry popping

Was that an ad for CoolVirginity or Cool-Whip?

Sat, 2007-12-29 10:24

Following up on this post about the messages a “pro-virginity” billboard is (or was) inadvertently (or not) sending to men.

There’s ordinarily a problem in advertisement criticism where the response to too much scrutiny is “well, it’s just an ad — “real” people just won’t spend that much time thinking about it.” All well and good except CoolVirginity’s ad was a billboard and those typically stay up for a month, giving the average local driver who sees it plenty of exposure to it.

That said let’s just take another look at that “Ultimate Wedding Gift …Your Virginity” billboard.

First of all, it’s not so great that an abstinence-promoting billboard…

Image, and post inspiration, from Feministing.com.

...reminds us of the iconic erotic album cover from the pre-consent era.

Photo by Flickr user eppleart.

Again, the album cover might not be familiar to the young women the designers think they’re trying to reach. But that’s not really relevant since I’m talking about the branding and marketing influence the billboard would inadvertently (or not) have on men, including considerably older men.

Furthermore, the ostensible “bride” in the photo looks disturbingly young. For instance in comments Heather Corinna pointed out the billboard is also reminiscent of 12-year-old Brooke Shields who played a pre-pubescent prostitute in “Pretty Baby!” And this is where it starts to make a difference how recent the website might be. Despite its recent discovery by the blogosphere, the copyright info on the site itself is dated 2004-2005, and based on a pretty quick browse it doesn’t look like any other dates are later than 2004. I mention this because the text of the site mentions the model’s name. A little bit of Googling puts her at age 16 in 2003 (in an article citing her teen abstinence activism.) So anyway, if the billboard is new then no problem — the model is now a college senior an an adult. If the ad is old she not only looks “barely legal” but she would have been barely an adult. Which, like the movie “Pretty Baby” would just be really creepy.

Again, the young women the billboard is supposed to be aimed at might not be aware of Brooke Shield’s role in a 1978 movie (though it does seem to still be in rotation on some cable networks.) But that’s beside the point since I’m talking about the perhaps unintended message the ad sends to men, including-but-not-limited-to much older men.

Another point: Like the recent Huckabee bookshelf/cross brouhaha, the billboard designers may argue that they used photo-studo props designed to fit the format, that ain’t no marriage bed she’s sitting on — it’s a single or, at best, double, and very much a single girl’s room rather than a married woman’s. Perfectly fine, you say, for very young women to identify with when inviting them to see their virginity as a “precious gift” for the “right” man. Sure. But since more than very young women would be likely to see the billboard you want to pay attention to what other sorts of invitations it might be sending to men who are already reeling from the general pornification of the universe.

And then there’s the direct symbolism of an underage (or underage-looking) girl, in her bedroom, in a sexually receptive posture, contemplating “giving” someone sex *all wrapped up with a big you-deserve-it-big-guy ribbon. A red ribbon, no less! As Holly said, also in comments, “interesting point about the message to guys — ‘Taking a woman’s virginity is the best thing EVER!’ That’s kinda creepy.” Uh-m’yeum, kinda really creepy.

Bottom line, though, is that if one was serious about abstinence one wouldn’t go about eroticizing virginity! Not eroticizing it to girls. Not eroticizing it to women. Not eroticizing it to men.

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Final note: When I talk about messages or invitations being sent to men, I’m not asking that such messages not be sent because we’re all poor old sex-class, hormone-addled, can’t-help-ourselves men. I happen to think we can help ourselves just fine. I’m thinking more along the lines of, hey, shit like that is kind of insulting, y’know?

A Problem That Practically Creates Itself

Sat, 2007-12-29 00:10


Image, and post inspiration, from Feministing.com.

So… I… I gotta say I always feel a little conflicted when it comes to abstinence-promoting programs like Sherry Cline’s CoolVirginity.com. On the one hand they have perfectly mild advice like

First things first. Best advice is wait to date, 15 and under is just too young. Those years are about discovering who you are as a person first and gaining the maturity to handle the intensity of a relationship.

Which is fine. Really! I happen to agree that, developmentally, it’s best to wait to date, let alone have intercourse. (Just as a virtually all smokers start out as kids who wish they could look more grown up, I think an awful lot of kids rush sex in order to feel grown up. And by rushing or, worse, being rushed, you really do miss out on a lot of cool experiences that really do prepare you not just for handling the intensity of relationships but also handling giving and receiving considerably more enjoyment once you do start having sex.)

So like I say, I don’t really object to the abstract sentiment of promoting abstinence as part of a comprehensive sex education curriculum.

The problem I get into with A-O groups is that they get so focused on virginity as a vehicle for waiting till later that… well…that they come up with absolutely psychotic messages like the image above that, allegedly, is appearing or has appeared on billboards in the Waynesboro, Pennsylvania area.

Because if they’re trying to promote abstinence with that puppy they’re just going about it all the wrong ways!

Quick digression: Maybe 20 years ago I was at a conference in Washington D.C. and a naturalist friend and I decided to visit the National Zoo. We were sitting by the cat exhibit and for the most part the animals were all just lazing around. Except for the mid-size cats. There was this little boy running back and forth with some kind of jingly boots, laughing and making a lot of noise and just generally being a cute little rascal. And all those leopard/cougar-sized cats were chin down, eyes focused intently, and tracking that little boy like house cats track birds through a window. I didn’t notice until my naturalist friend pointed it out. She said “he’s exactly the size of their preferred prey and they trying to stalk him.” Yikes! Creep city!

Anyway, that billboard image up there? Holy cow but that’s just “why wait” stalker bait! An underaged or nearly-underaged girl, curled up submissively, talking about her pussy as an ultimate gift? (Whether because, perhaps, being a woman she doesn’t really have any use for it herself? Or because she just hasn’t yet figured out that she could have expectations and desires of her own. Or even “who cares, if she’s never done it before maybe she’ll think I know what I’m doing.”)

The point being that assuming girls even focus on the marriage part instead of the “ultimate gift to a man” part (and thereby over-romanticizing an early relationship and consequently prematurely “gifting” herself) the overall message is just an open invitation of lust not only to individual women’s individual prospective marriage partners but also to boys who aren’t yet ready to be responsible in their relationships either, and also older, possibly married men as well.

In which case those save-your-cherry,-sweetie lessons better be darn effective because the branding messages in that billboard sure are going to encourage men of all stripes to try overcoming them.

Which, if you were to ask me, is exactly the opposite of giving girls the time and space they need to figure out what they want, when they want it.

Oh, and can we just talk about boys for a minute here? i still don’t see anything in that message (or on that website) about either the benefits of waiting or the consequences of not. (And hmm… one of these days you should ask me about how ready I was the time I was given a “perfect no-strings-attached opportunity” to lose my virginity in 7th grade. And not just me but all the other equally young paperboys in our neighborhood. And how rattled we were. And how, as far as I know, every one of us “chickened out…” a.k.a. weren’t ready.)

Anyway, that billboard? Not ok if you believe in abstinence, and definitely not ok if you don’t.

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