Rachel Kramer Bussel, writing at The Huffington Post says

Sex is a topic that people are always interested in, and always will be, yet instead of addressing it in a straightforward way, all too many media outlets choose to try to make sex “sexier” rather than giving readers enough credit to think logically and critically about the topic.

Read the column the way she wrote it.

Boy did she say a mouth full! Sex is already pretty interesting so why feel obliged to tart it up with words like “outrageoous” or “daring” or “shocking?” Because, c’mon, past age eighteen, anyway, the only thing actually shocking about sex isn’t what people do but, at best, who you discover has been doing it. For instance the only person who should be surprised that your parents had, and still have, sex is you and even if you’re a media publisher that’s little tidbit of news isn’t going to shock many other people.

Two personal gripes: Magazine covers that promise “10 Sex Secrets.” Cosmopolitan alone (let alone Esquire or even Reader’s Digest) has offered between 15 and 50 such “secrets” on every cover of all roughly 516 issues since the Gurly-Brown era began in 1965, and, sorry, there just ain’t 12,900 secret things about sex. There just aren’t! Multiply that by all the other magazines, newspapers, websites, and cable programs that followed that lead and… there just aren’t any possible secrets that don’t, again, involve not what people do but who’s doing it together. And that’s obviously not what the blurbs intend when they say “10 Sex Secrets Revealed.” My other big gripe is that weird mechanical, disbelieving scowls of “outrageousness” that porn stars throw, usually over their shoulders, when they’re doing stuff that — frantic pace and lack of credible foreplay notwithstanding — is pretty much exactly the same thing their parents, or neighbors, or sometimes parents and neighbors have been doing for generations.

Anyway, by all means let’s do keep talking about sex, but let’s encourage our friends in the media and in porn to quit acting as if a) they just discovered it for us and b) they’re not sure we’re going to like it c) any more than they do unless d) they hype the crap out of it.