Adam Ostrow of Mashable! says
The company recently launched an iPhone application for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night with a woman.
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Now, guy-centric marketing is nothing new for AMP, who often promotes itself through male dominated extreme sports (formerly, it was known as Mountain Dew AMP). The ads are also somewhat reminiscent of AXE, who insinuates in much of their advertising that its products will help you with members of the opposite sex.
But that’s simply a (far-fetched, but whatever) product claim. Here, AMP has actually built features into its application that make it seem one can systematically “score” by exploiting women’s naivety. Beyond that, they actively encourage users to promote such conquests through social media.
I can’t imagine why but for some reason I’m reminded of an old friend’s step-brother who was from the part of Louisiana where if there were vampires they’d all have buck teeth.
Anyway, according to my friend, when they were young men back in the 1970s his step brother got a job as a carpenter. That’s fine, they were from a long line of construction workers and the step-father was a concrete contractor. What was a little odd was that the step-brother bought a shiny black-leather and chrome carpenter’s belt. What we even odder is that, my friend swore, he wore, over his swim trunks, to the swimming pool! Allegedly because he thought women would think it was hot.
No, this guy wasn’t named “Bubbah.” That was his older brother’s name. This step-brother was named C.J., which was short for Clyde Julius. (My friend always called him V.I., which he said was short for Village Idiot.)
I dunno. I’m guessing today C.J. would hang out by the swimming pool ostentatiously trying to pickup women with his AMP app on an iPhone. With, I’m guessing, not much better luck. But he’d probably drink a lot of AMP soda so I guess that would be a good match and thus a marketing win for PepsiCo.
Submitted by 3238 (not verified) on Mon, 2009-10-12 21:21.
It's one of those awkward situations where it's a joke, but it's a joke that's only funny if you have certain beliefs about the world, and those beliefs in this case are kind of horrible. (Primarily the "you get sex by beating the woman at the game" idea--apparently we would like to not have sex but if you're just too clever we have to give in? Yeek.)
Also, "Twins" is on the list. This one always weirds me out. You may be having sex with two hot chicks, but she's having sex with her sister.
Submitted by 3238 (not verified) on Mon, 2009-10-12 22:34.
I want to know what's in the program for Nerds. Or any other group I'm part of.
Submitted by 3238 (not verified) on Mon, 2009-10-12 23:27.
Oh, there's a nerd one. It has gems like "Your mouth says 'Shields up!," but your eyes say 'A hull breach is imminent.'"
[Zeeks! Surely not. For one thing what self-respecting nerd would (metaphorically) say "shields up?" --fl]